New banners just in time for FLake Festival

Funds came from civic organizations, family foundation

New promotional banners will adorn 125 posts in the downtown and W. Broadway Avenue. The design incorporates what was created through the EDA branding process and logos for the Lions and Rotary clubs. Funds to purchase the banners came from both civic organizations and the Hallberg Family Foundation. Pictured are Rotarian Cindy Mattson, Lion Paul Rignell, Lion Bob Wheaton, Lion/Rotarian Blake Roberts and Rotarian Karen Morehead. (Photo by Jennifer Mevissen)

Jennifer Mevissen
Staff Writer

Bold hues have livened up Forest Lake in the dead of winter.

New promotional banners adorned the downtown just in time for the 2nd annual FLake Festival. The public works department swapped out around 20 of the seasonal, patriotic ones last week.

A total of 125 banners will be hung along city streets once the Broadway Corridor reconstruction project is finished later this year. The design incorporates what was created through the Economic Development Authority’s branding process and logos for the Lions and Rotary clubs. The funds to purchase the new banners came from both civic organizations as well as a donation from the Hallberg Family Foundation.

Blake Roberts, a Lion and Rotarian, said the costs came in around $18,000.

“We’re excited to fill a need in the community,” he said of the project. “And it adds some color and vibrance downtown,” Roberts said.

At first, the clubs considered footing the bill for a monument sign. But with the extensive streetscape improvements that have been made to Lake Street and Broadway Avenue, he noted the Lions and Rotary decided to help with beautifying the city.

Roberts said the clubs used proceeds from their fundraisers to purchase the banners. The Lions sell food at Hay Days and at Arts in the Park summer concerts, raffle tickets and pull-tabs. The Rotary’s largest single event is the annual “Gettin’ Cold for a Cause” Winter Plunge which was this past Saturday.

He hopes the new promotional banners will bring the civic organizations more recognition in the community.

“Both clubs are always looking for new members,” Roberts said.

More information can be found online at, or at the Lions website:

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