Premier Marine goes pop culture

Three Premier Marine pontoons were featured in platinum-selling country foursome Little Big Town’s latest music video for new single “Pontoon.” The video premiered on on Friday, May 25 following the single’s release on iTunes.

The shoot took place May 4th on Percy Priest Lake near Nashville, TN., and included Premier’s 240 SunSation, 240 SunSation Walk-on Upper Dek™ and 200 SunSation. The boats were also used to transport the band, along with radio and record executives, on a sunset cruise after filming wrapped.

“We’re so pleased to see Premier’s pontoons showcased in such a different way,” said Bob Menne, president of the Wyoming boat builder. “It’s great to have pontooning recognized in today’s pop culture as a relaxing, fun and youthful activity. And what better way to show it than in a music video just in time for summer.”

Premier has also teamed up with Little Big Town and iHeartRadio, a website that offers live digital broadcasts of radio stations across the country, in a promotion to give away a 200 SunSation in conjunction with the song’s release.