John Serpico, an American Family Insurance agent in Forest Lake, has been recognized for providing outstanding customer experience under the J.D. Power and Associated Distinguished Insurance Agency Program. Serpico has been an American Family agent since 1984 and has his office at 777 W. Broadway Ave. The service excellence distinction was determined through an evaluation process conducted by J.D. Power and Associates. The process consists of a customer satisfaction survey which measures the overall experience of customers with their current American Family agent. Agents must meet or exceed the standards measured on a national benchmark. Serpico has the award for six years. Only agencies that perform in the top 20 percent of all insurance agencies nationwide based on customer satisfaction surveys are eligible.