Bring a school-aged child to the Cellular Connection store at 25 N. Lake St. between noon and 2 p.m. on Saturday, Aug. 3, and go home with a new backpack.
While supplies last, the Verizon Premium Wireless retailer will be giving away 100 backpacks filled with pencils, paper, a pencil box, folders, glue and more.
Any leftover backpacks will be donated to local schools.
The backpacks are paid for by the Cellular Connection in a joint effort with its customers. Since the beginning of May, store customers have been asked to round their purchases up to the nearest dollar, with the difference going to the backpack giveaway.
The goal is to take some of the burden off parents and help prepare children for educational success. According to the National Retail Federation, the average person with children in grades K-12 will spend $95.44 on school supplies such as notebooks, pencils and backpacks. Nearly 16 million children in the U.S. live in poverty.
More than 400 of the 900 Cellular Connection stores across the U.S. are participating in the School Rocks Backpack Giveaway. Each store will donate 100 to 150 backpacks full of school supplies, for a total of 60,000 backpacks.
The Cellular Connection is the largest Verizon Premium Wireless retailer in the U.S.