ALDI to sell lower-cost groceries in Forest Lake

Beginning Thursday, July 31, Forest Lake shoppers will have another place to buy groceries.
ALDI will open in the former Rainbow site at 289 SW 12th St. The store will be open from 9 a.m. to 8 p.m. Monday through Saturday and from 9 a.m. to 7 p.m. on Sunday.

Calling itself “the nation’s low-price grocery leader,” ALDI will compete with Target and Walmart across the street and Cub on the other side of I-35.

The ribbon-cutting ceremony is scheduled for 8:45 and the official opening, with product sampling and an on-site sweepstakes, for 9 a.m.

According to the ALDI press release, the “low price leader” claim is based on a survey of more than 6,500 consumers conducted in May 2013 by Market Force Information.

“We are pleased to bring our first store to Forest Lake to help customers get high-quality products at everyday low prices,” said Matt Lilla, Faribault division vice president for ALDI.

“We challenge shoppers to switch to our exclusive brands and save without compromising. As important as price is, the only way to keep shoppers is to have quality products.”

To get new shoppers to try ALDI brands, the store offers a double guarantee: If a customer is not satisfied with a food product, the store will replace the product and refund the purchase price.
At the open house, shoppers can sample ALDI products and enter to win ALDI gift certificates.

The store promises that customers can expect to find more than 1,300 of the most commonly purchased items sold under ALDI exclusive brands for prices up to 50 percent less than traditional supermarkets.

ALDI reduces overhead costs through a smaller store footprint, open carton displays and a cart rental system through which shoppers insert a quarter to release a cart and receive the quarter back when they return the cart. Customers are also encouraged to bring their own shopping bags.

The remodeled store features high ceilings with natural lighting. Energy-saving refrigeration and light bulbs are used.

ALDI has nearly 1,300 stores located in 32 states, primarily from Kansas to the East Coast. About 80 new stores are added each year.

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