St. Croix Valley Peach
Serving Forest Lake and surrounding communities since 1903
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David Purdy
To succeed, write a letter to yourself
People ask me all the time how I can run a successful wealth management practice, an up and coming  public speaking business, and play on the weekends for fun in my combo rock band Bullseye.

Here is my secret. Every night I plan for the next day, listing the six most important things I need to accomplish. I prioritize the list from most to least important.
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Perspective is determined over time
While speaking to a stock market class at the Forest Lake High School a few years ago, a student eagerly asked me what was the biggest loss experienced by any of my clients during my entire career. That was an easy question, and I answered without hesitation.

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Hats off to single moms everywhere
Weber and Mikki are expensive family members. I was tallying up some figures in my mind the other day....doctor bills, grocery bills, haircuts, schooling and training, not to mention the occasional “treat” at DQ on hot summer nights.  It just keeps racking up. I wondered if I really wanted to know the final number, or if it would just stagger me.
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Problems in Europe create opportunity
After rising almost 9 percent in the first 66 days of 2010, the market abruptly changed direction on April 24. The reasons for pullbacks are never singularly focused, but are instead a combination of things. In this case, it was the market priced for perfection running into the emerging fiscal concerns of several European countries, which was enough to reverse the market’s sentiment and thus its direction.
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Inflation — is it on the horizon?
Things are afoot in the land of the free economy. Big things.

For the first time in several years, the threat — or perceived threat — of inflation is beginning to loom, and there are whispers in the corridors of power asking what can be done about it. The reason for this sudden interest is more about the “when” than the “what.”
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The difference between pullback, financial crisis
On Thursday, May 6, 2010, the stock market, as measured by the S&P 500, expanded its recent pullback with a vengeance as it dropped over 3 percent for the day after rallying from midday declines of almost 10 percent.  While fear was certainly the undertone for the day, the big declines and subsequent rally happened all within an hour. 

Although the point damage was largely mitigated, uncertainty and concern remain entrenched in the market.
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Going for the gold in Olympics and life
If you were one of the millions of TV viewers who watched the Vancouver Winter Olympics  in February, I have a question to ask you. Didn’t you think the athlete’s personal stories of achievement were inspiring? Many enjoy the “back-story” of the athlete; how they got their start, how long they’ve been training, their stories of persistence, and their stories of struggles.
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Sustainable growth key to economic recovery
The recession of 2008 has not yet been relegated to a page in the history books. Throughout 2009 and into 2010, the economy and markets have been in their recovery phase, which has led to greatly improved conditions. However, there is still more progress to be made before we — as consumers — feel like the return to growth is assured.

In order for us to reach that point, we need to go through the next phase of the market’s road to recovery: what we call the transition to sustainable growth.
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Survival defines decade of economic turmoil
As history turned the page on another decade a few weeks ago, I’m still sitting in my office on the third floor of the Town Square building managing money where I have spent the last 22 years. Looking back from my vantage point, the word that may best describe the last 10 years is survival.

After all, a huge percentage of “dot com” companies did not make it through the technology bust early in the decade, 2002 saw corporate accounting scandals drive WorldCom and Enron to the brink, and the recession of 2008-2009 resulted in some of the most storied companies falling victim to the financial crisis.
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Find ways to put time on baby boomer’s side
The classic song “Time is on my side” by the Rolling Stones doesn’t necessarily ring true for baby boomers.  Nearly 80 million baby boomers are rapidly approaching retirement age and many of them have a problem, a very BIG problem.

The problem stares them in the face every month when they look at their retirement plans, savings accounts,  brokerage statements,  and equity in their home. That problem is money, or more precisely, the lack of it.
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Economic lessons from Thanksgiving 1623
It’s that time of year when we pause to give thanks.  This year, Thanksgiving has an extra special meaning for me as it was recently confirmed including all documentation that I am a direct bloodline eleventh generation descendent of William Bradford and a member of the Society of Mayflower Descendants.  William Bradford was a passenger on the Mayflower  voyage which landed at Plymouth, New England, December, 1620.

The legacy of Thanksgiving goes back to the bountiful harvest in the fall of 1623 that prompted the governor of Plymouth Bay Colony, William Bradford, to “sett aparte a day of thanksgiving.”
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Making sense of the Dow’s climb to 10,000
With the improving economic backdrop, equity markets have continued their strong rally. The Dow Jones Industrial Average, which bottomed intra-day at 6,440 on March 9, 2009 has risen above the mystical 10,000 level.
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